Hill is talking about the universal law of attraction here. When you set goals and ‘program’ them into your subconscious, you attract thoughts, ideas and people who will help you achieve your goals. The first and most important step, therefore, is to understand what you want, write your goals down and then program them into your subconscious. I can heartily recommend the technique of autogenic training for this ‘programming.’ If you are in a state of complete relaxation, you can effectively program in goals. “The subconscious mind,” says Hill, “receives and files sense impressions or thoughts, regardless of their nature, content or truth. You may voluntarily plant in your subconscious mind any plan, thought or purpose which you desire to translate into its physical or monetary equivalent.”