God has given us imagination so we can see even those things that we haven’t yet got, and so we can see ourselves the way we want to be one day. Imagination is the basis for any discovery and invention, it’s the basis for every business success, but it’s also the basis for any major change in our life. Einstein said: “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Give free rein to your imagination, dare to dream of things other people don’t dare to dream of. When Howard Schultz and Ray Kroc discovered the first Starbucks coffeeshops and McDonald’s restaurants, they saw much more: they saw a national, even a global, chain of coffeeshops or restaurants. Their imagination was the most important basis for their subsequent successes. “Dream more than others think practical. Expect more than others think possible,” Howard Schultz said.