Throughout his life, Karl Lagerfeld achieved everything he ever dreamed of. He was a fashion designer, he discovered supermodels, he was a photographer, interior designer, parfumier, entrepreneur, silent filmmaker, chateau owner, gallery owner, author, porcelain collector, book collector, publisher and marketing genius. In short, he was everything he “decided to be.” He was famous all over the world and one of the wealthiest people in Paris. And yet, on more than one occasion, he said: “I am not interested in what I have already achieved, but rather in what still lies ahead of me. I am never satisfied with myself.” It was this productive dissatisfaction that drove him. Everything he achieved was a product of his imagination. When asked to describe his creative process, he responded: “I design like I breathe. You don’t ask to breathe. It just happens.” He frequently wrote down the thoughts he had at night, after he got up: “Recently, I dreamed a whole collection and the next morning, I drew it completely. Everything worked out fine.” As a designer, he knew that the world around him was just a reflection of ideas. He applied this insight to his whole life and became the designer of his own life.